Ludhiana DC releases poster of SARAS Mela themed on ‘chardi kala’

Deputy Commissioner Himanshu Jain on Monday released the posters of SARAS Mela-2025, themed on an ode to the ‘chardi kala’ spirit of Punjab, to be held from October 4 to 13 at Punjab Agricultural University (PAU).

Additional Deputy Commissioner (Rural Development) Amarjit Bains, Assistant Commissioner (UT) Pragati Rani, Employment Generation & Skill Development Training Officer Jeevandeep Singh and music producer Bunty Bains were present on the occasion.

The Deputy Commissioner announced that all proceeds generated from daily evening star night at the mela would be donated for flood relief, supporting people affected by floods. This initiative underscores Ludhiana’s dedication to combining cultural with meaningful social responsibility, he added.

The 10-day mega event will feature over 500 stalls showcasing the works of more than 1,000 artisans, craftsmen, traders and skilled individuals from across India. There will be vibrant display of handicrafts, traditional arts and culinary delights. The mela will also host performers from various states, presenting India’s rich cultural heritage through music, dance and art.

Deputy Commissioner also stated that Ludhiana is hosting this prestigious event for the fourth time, following successful editions in 2012, 2017 and 2023. “SARAS Mela-2025 is a celebration of India’s diversity and Punjab’s indomitable spirit. The participation of artisans and artists from across the country makes this a unique platform to showcase talent and culture, he added.

“The administration will contribute to flood-relief efforts by donating all proceeds generated from daily evening star night, ensuring that this event leaves a lasting positive impact,” said Jain. He stated that the district administration was working tirelessly to ensure the success of the mela, promising an unforgettable experience for all visitors.