NGO joins relief effort for flood victims

The relentless rains and overflowing rivers have unleashed devastation across the state, severely impacting districts such as Gurdaspur, Ferozepur and Hoshiarpur. Thousands of homes have been damaged, agricultural lands have been washed away, livestock has been lost and families are left struggling without shelter, food or access to clean drinking water. In response to this crisis, Crescendo Global, through the Crescendo Foundation, has launched a relief initiative aimed at delivering essential aid, including dry commodities, to the hardest-hit communities.

The relief efforts would be cantered on providing immediate assistance, including food packets, fresh water, temporary shelters and medical aid. “Our hearts go out to all the families who have lost so much in this tragedy,” said Raghav Choudhary, Founder and Managing Director at Crescendo Global. “This is a moment that calls for collective action. We are grateful for the overwhelming support from our teamand the community. By coming together, we can provide immediate comfort and long-term hope to those who need it most,” he added.

The foundation is working closely with local authorities and on-the-ground volunteer organisations to ensure that aid is delivered efficiently and directly to the affected people.