Anant Ambani, Radhika Merchant's pre-wedding celebrations begin with 'anna seva'

Jamnagar, February 29

The pre-wedding festivities of Reliance Industries Chairman Mukesh Ambani’s youngest son Anant Ambani, who is set to tie the knot with industrialist Viren Merchant’s daughter, Radhika Merchant, have started with ‘anna seva’.

At Jogwad village near Reliance Township in Jamnagar, Mukesh Ambani, Anant Ambani and other members of the Ambani family, including Radhika Merchant, served traditional Gujarati food to the villagers. Radhika’s maternal grandmother and parents – Viren and Shaila Merchant – also took part in the ‘anna seva’. Food will be served to about 51,000 local residents, which will continue for the next few days.

The Ambani family has organized ‘anna seva’ to seek the blessings of the local community for the pre-wedding celebrations of Anant Ambani and Radhika Merchant. After the meal, the attendees enjoyed traditional folk music. Famous Gujarati singer Kirtidan Gadhvi stole the show with his singing.

Sharing food is an old tradition in the Ambani family. The Ambani family has been serving food on auspicious family occasions. When the country was grappling with coronavirus pandemic, Reliance Foundation, under the leadership of Anant Ambani’s mother Nita Ambani, ran a large food distribution programme. Taking forward the family tradition, Anant Ambani has started his pre-wedding functions with anna seva.

The pre-wedding functions are expected to be traditional and grand. Guests will get to experience the beauty of Indian culture at the pre-wedding festivities. The guests at the occasion will receive traditional scarves made by women artisans from Kachchh and Lalpur in Gujarat.

 Qatar Prime Minister Mohammed bin Abdulrahman bin Jassim Al Thani, Queen of Bhutan Jetsun Pema, Meta CEO Mark Zuckerberg, Adobe CEO Shantanu Narayen, and Saudi Aramco Chairperson Yasir Al Rumayyan are among those invited for the celebrations scheduled between March 1-3.

The guest list also includes former Prime Minister of Sweden Carl Bildt, former Prime Minister of Canada Stephen Harper, President of Google Donald Harrison, former President of Bolivia President Jorge Quiroga, former Prime Minister of Australia Kevin Rudd and Chairperson World Economic Forum Klaus Schwab.