Apparel brand tries to go desi, gets brutally trolled

Tribune Web Desk

Updated At : 02:45 AM Jun 16, 2023 IST

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Chandigarh, June 15

Of late, apparel brands have started printing quirky quotes and messages on their stuff to captivate millennials. In the streak, acclaimed brand Zara tried to emulate the practice but severely failed.

A shirt by Zara has been making the rounds on the Internet for its most unusual and vague text printed on it. In an attempt to attract desi buyers, the brand wrote, “Dilli Ki Dhoop Dilli,” “Chawal,” which literally translates to “Delhi’s Sun Delhi,” and “Rice.”

The text hardly made sense and left people scratching their head.

Netizens have been severely bashing the brand and flooded a meme fest over inexplicable message printed on the shirt.

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Remembering Sardar Dyal Singh Majithia

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