'Aura farming ruined': Influencer faces backlash over performing viral dance on moving Mercedes in Navi Mumbai

Social media influencer Nazmeen Sulde is facing backlash and possible legal action after a video showing her dancing atop a moving Mercedes-Benz in Kharghar went viral over the weekend.

In the footage, Sulde is seen performing the popular “Aura Farming” dance while standing on the roof of the moving vehicle, reportedly filmed for Instagram. The stunt has drawn widespread criticism from the public and road safety advocates for promoting dangerous behavior in pursuit of online fame.

"What if she felt and. Got injured," wrote one user, another wrote: "How low can you stoop for money and 30 seconds of fame..her life is cheaper than that". "Aura ruined instead of farming," was one comment.

The Navi Mumbai Traffic Police are probing appropriate legal measures.

“We take such incidents seriously. Endangering public safety for social media clout is unacceptable,” said a senior traffic official.

As the video continues to circulate online, authorities have issued fresh warnings to content creators, urging them to prioritise safety and follow traffic laws.