Beer brand Heineken drops ‘Heinekicks’ sneakers with real beer filled in soles

Chandigarh, August 4

Introduction of unusual sneakers in market in an established practice. Brands nowadays usually come up with new designs to make the product look quirky as millennials prefer unorthodox stuff. The new entry into the league has been made by beer brand Heineken after introducing sneakers that has literally got beer filled in their soles.

This one of a kind design is named “Heinekicks” made by Heineken in collaboration with “The Shoe Surgeon,” aka Dominic Ciambrone, a celebrated sneaker designer who has made kicks for the likes of LeBron James, DJ Khaled and Drake.

The shoe matches the colour of Heineken bottle, having the shades of green, silver and red.

The official Twitter handle of the brand has shared the video of its new invention.

“Beer for your sole Designed in collaboration with noted shoe designer, Dominic Ciambrone, to celebrate the smoothness of Heineken Silver. Heinekicks aren’t your everyday shoe, but it’s not every day you get to walk on beer,” the caption of the post reads.

Netizens after hearing the news are quite inquisitive to know more about this newfangled design of sneakers. Many expressed their desire to own a pair.