From glam to grim? Kylie Jenner's Miu Miu campaign brutally trolled

Kylie Jenner, the TV star and beauty mogul, has found herself in the centre of online trolling as she has been unveiled as one of the faces of the Italian luxury label’s Fall/Winter 2025 campaign, a collection titled Femininities.

The introduction of Miu Miu campaign has been met with mixed reactions with many viewers expressing disapproval.

The campaign features looks starkly different from her usual high-glam, body conscious aesthetic, leading to negative comments on social media.

“No but why does Kylie Jenner's Miu Miu campaign read like a meme? It looks like she's in a squid games room,” said a user, followed by "U look possessed😂".

Another said, “Look hella bored like u don’t even know why your there”.

A third said, “I’m sorry but Miu Miu and Kylie do not match….”

Many users have described the campaign as ‘ugly’ and have trolled her for the perceived disconnect between the campaign’s style and her typical image.