Meet Ava, a cautionary vision of influencer life by 2050

Meet Ava, a striking and unsettling model representing the potential future of influencers by 2050. Designed based on medical research and expert analysis, Ava embodies the alarming physical consequences of relentless content creation and excessive screen time.

Her health concerns:

Text Neck Syndrome: Chronic neck pain from prolonged phone use, leading to hunched posture

Contact Dermatitis: Skin irritation from heavy makeup and frequent product changes

Blue Light Induced Hyperpigmentation: Skin discoloration due to LED screen exposure

Computer Vision Syndrome (CVS): Digital eye strain causing redness, dryness and blurred vision

Circadian Rhythm Sleep-Wake Disorder: Disrupted sleep patterns affecting overall health

Overfilling Syndrome: Facial distortion from excessive cosmetic fillers

Traction Alopecia: Hair loss due to tight hairstyles and extensions

Influencers often work grueling hours — up to 90 hours a week, according to a 2023 BBC report — leading to poor posture, sleep deprivation and chronic fatigue. Ava's appearance serves as a warning about the long-term effects of:

• Constant screen time
• Pressure for flawless online appearance
• Disrupted sleep and circadian rhythms
• Aggressive cosmetic treatments

A wake-up call

Ava isn't just a futuristic model; she's a reflection of current habits taken to an extreme. Experts urge influencers and screen users to prioritise health, balance and boundaries to avoid these potential outcomes. The experts behind this worrying prediction have revealed that "while Ava is the face of tomorrow's social media star, she is always today's warning.