Mother Dairy jumps into cola-war with `lifetime' punchline
Pitching its milk product against cola giants, the Dairy campaign seems a hit online
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Mother Dairy, in a witty marketing move, has entered the ongoing cola war with a sharp tagline promoting milk as a lifetime beverage and as a higher alternative.
The brand’s latest campaign, “Halftime Anytime, Milk Lifetime” showcased in an Instagram post, subtly counters the recent advertising rivalry between cola giants, emphasising the long-term benefits of milk over soft drinks.
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The caption read, “Tasty, healthy, delicious everytime”, resonated with many health-conscious consumers.
The Instagram post featured three glasses named, Cola 1- Halftime, Cola 2- Anytime and Milk- Lifetime.
“Won the battle clearly”, a user commented.
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Another commented, “So true!”
“Now this is cool”, commented a third user.
The post has quickly gained traction, with many praising the brand’s creative take.
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