‘Pappa ki Haleem’: How Hyderabad boy’s appeal drove people to his father’s food cart, see viral video
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Chandigarh, April 16
A roadside ‘Chicken Haleem’ business run by a man in Hyderabad became instant hit after his son took the initiative to promote it through social media. The lad, Mohammad Adnan made Instagram account ‘pappa ki haleem’ to promote his father’s business that latter has been running for the last four years.
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Since making Instagram account, the book has been regularly updating people with the details, including menu and location of the selling spot.
It wasn’t until the video went viral that people have started showing up in large numbers to taste ‘Haleem’ at their food cart. Even food bloggers have reached their food corner to promote their business.
Several pictures doing rounds on internet suggest Adnan’s attempts to revive his father’s business are paying off, as his appeal is driving people to their food cart.
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