Burger King deletes sexist tweet 'Women belong in the kitchen' after receiving backlash

Tribune Web Desk
Chandigarh, March 9

American multinational fast food chain Burger King have deleted the sexist tweet which attracted a lot of backlash on International Women’s Day when it posted “Women belong in the kitchen”.

It cited abusive comments under the original tweet as a reason for deleting it after apologising. 

“We hear you. We got our initial tweet wrong and we’re sorry. Our aim was to draw attention to the fact that only 20% of professional chefs in UK kitchens are women and to help change that by awarding culinary scholarships. We will do better next time,” Burger King posted.

“We decided to delete the original tweet after our apology. It was brought to our attention that there were abusive comments in the thread and we don’t want to leave the space open for that,” it posted in another tweet.

However, after Burger King posted the apology, Twitterati bashed them for double standards. They criticised the fast food chain for approving the original tweet in the first place and then taking so long to delete it. Some even called them out for giving abusive comments as the reason for deleting the original tweet.