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Maha Kumbh LIVE updates: Rs 2 lakh crore revenue likely to be generated for UP

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Devotees take a holy dip at Sangam during Maha Kumbh Mela 2025, in Prayagraj, Uttar Pradesh. @PIB_India via PTI
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The Maha Kumbh, world's largest gathering, began on Monday with tens of lakhs of people taking a dip in the Sangam in their quest for ‘moksha’ and the belief it will cleanse their sins.

Spirituality and faith, culture and religion, tradition and modern-day technology; it all fused into one in the confluence of the Ganga, Yamuna and the mystical Saraswati in Prayagraj.

More than 40 crore people are expected over 45 days in the mela, being held after 12 years. Besides, seers claim the celestial permutations and combinations for the event are taking place after 144 years, making the occasion even more auspicious for the faithful.

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And as the famed mela formally began on the occasion of ‘Paush Purnima' to the sound of conch shells and bhajans, the excitement was palpable in the sprawling Sangam area as devotees -- mostly in groups -- walked towards the waters chanting 'Jai Ganga Maiyya'.

“Till 9.30 am, around 60 lakh pilgrims had taken a dip,” the Uttar Pradesh government said in a statement. — with Agencies

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Brands likely to pour in Rs 2,000 crore for advertising as Maha Kumbh begins

January 13, 2025 3:59 pm

Companies across the spectrum are trying to capitalise on a huge opportunity to reach at least 45 crore people, and are likely to pour in thousands of crores in marketing campaigns and activities on the ground. From January 13 to February 26, the world's largest spiritual congregation is offering companies, especially fast-moving consumer goods (FMCG), automobiles and electronics players, a lifetime chance to tap into millions of consumers. According to industry estimates, brands are projected to invest Rs 1,800-Rs 2,000 crore in advertising campaigns across platforms, utilising artificial intelligence (AI)-driven themes, LED outdoor screens, virtual assistants and mobile apps. The mega event offers luxury tents that cost up to Rs 1 lakh a night for budget homestays. As per the Confederation of Indian Industry (CII) estimates, the event is expected to generate a revenue of Rs 1.2 lakh crore for Uttar Pradesh. Other industry estimates project that Maha Kumbh is likely to generate over Rs 4 lakh crore in trade, giving a boost to both nominal and real GDP by over 1 per cent. According to the government estimates, Maha Kumbh may generate Rs 2 lakh crore in trade if each of 40 crore visitors spends an average of Rs 5,000. Industry estimates further say that the average expenditure per person could rise to even Rs 10,000 at the mega event, and the total economic impact could reach Rs 4 lakh crore. Companies from India as well as abroad are jostling for space to showcase their presence during the 45-day event. IANS

Seeing real India: Foreign devotees express joy on attending Maha Kumbh

January 13, 2025 1:52 pm

Helicopter joyride of Maha Kumbh

January 13, 2025 1:50 pm

It has now been slashed by more than half to Rs 1,296 per person. Tourism and Culture Minister Jaiveer Singh in statement said the 7–8-minute helicopter ride will begin on January 13. The ride will give tourists an aerial view of the grand Maha Kumbh area, soaring above Prayagraj city. The joyride can be booked online through www.upstdc.co.in and will be facilitated by Pawan Hans, an undertaking of the Government of India.

Most celebrated singers scheduled to perform in the holy city

January 13, 2025 1:48 pm

Singer Shankar Mahadevan is scheduled to perform at the Ganga Pandal on January 16 and the closing performance will be given by Mohit Chauhan on February 24, a statement by the Culture Ministry said.

Very humbled, privileged, extraordinary experience: Foreign devotees excited to take holy dip

January 13, 2025 1:31 pm

Paush Purnima should be dedicated to conserving our rivers and environment: Chidanand Saraswati

January 13, 2025 1:29 pm

Mahakumbh Nagar is world's largest temporary city, accommodating 50 lakh to 1 crore devotees at any given time: UP CM

January 13, 2025 1:21 pm

To enhance the convenience of devotees, a digital tourist map will facilitate monitoring the cleanliness of toilets, while an AI-powered security system integrated with smartphones will ensure safety, says CM Yogi Adityanath

30 pontoon bridges, both in Sangam area and Phaphamau, readied to facilitate movement of people from one end of the confluence to the other

January 13, 2025 1:19 pm

Team of YouTubers from South Korea at Maha Kumbh

January 13, 2025 1:18 pm

They were seen capturing various shots of the Maha Kumbh on their cameras, while the tourists from Japan were seen taking information from local guides on witnessing the huge crowd.

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