From Truck to Talk of the Town: FiatPe's Wankhede Campaign "Ticket To Wankhede" Truck was a Showstopper!

PNN

New Delhi [India], May 8: FiatPe, the official payments solution partner of Mumbai Indians, just redefined street marketing with a high-energy campaign that got the city talking--and filming. A FiatPe-branded truck, featuring live cheerleaders and a giant mock ticket to Wankhede, stole the spotlight and took over the streets.

The activation, aimed at promoting their Scan & Win Ticket to Wankhede contest, quickly went viral. Passersby were thrilled, influencers raved, and social media lit up with excitement.The campaign was more than eye-catching--it was scroll-stopping.

Viral videos flooded Instagram, with content creators like Dipraj, Nisman Parpia and influencers jumping aboard the hype. FiatPe didn't just promote secure and seamless payments-- With cheers on wheels and buzz in the air, FiatPe gave away match tickets with unforgettable moments.

Campaign executed by Chakliart Advertising Agency

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(The story has come from a syndicated feed and has not been edited by the Tribune Staff.)