CII to rope in IIM-Amritsar to chalk out plan to boost tourism : The Tribune India

Join Whatsapp Channel

CII to rope in IIM-Amritsar to chalk out plan to boost tourism

City’s share in state’s tourist footfall was 73% in 2021

CII to rope in IIM-Amritsar to chalk out plan to boost tourism

Tourists at the Heritage Street near the Golden Temple in Amritsar. Photo: Vishal Kumar



Tribune News Service

Vijay C Roy

Chandigarh, September 14

To push the tourism sector, the Confederation of Indian Industry (CII) would rope in IIM-Amritsar to prepare a tourism development plan for Amritsar. The city’s share in the state’s tourist footfall was 73 per cent in 2021.

With 1.98 crore tourists visiting Amritsar in 2021, the city needs a comprehensive tourism plan to push the sector to trigger economic boom in the state. Also, the state is at number seven in all states in foreign tourist arrivals.

“We are roping in IIM-Amritsar to prepare a tourism developmental plan for Amritsar as there is a dire need to improve tourism infrastructure and marketing,” said CII chairman Amit Thapar.

According to insiders, in addition to the Golden Temple, Jallianwala Bagh and Durgiana Temple, there were many heritage projects and places of tourist importance, which can further boost the sector.

With the new tourist destinations such as Sadda Pind, Heritage Street, War Memorial, Ram Tirath Complex and Partition Museum, the tourists have more places to visit in the city. There is a need for these places to be marketed to boost tourism. At present, tourists visiting the city hardly visit them due to lesser knowledge of these spots.

Also, for instance, Maharaja Ranjit Singh Panorama, which offers a visual documentation of the eventful life of the Maharaja, is unable to draw the attention of the tourists visiting the city in large numbers. So, there is a dire need for an action plan from the state Tourism Department. People associated with the tourism industry said the authorities had not been able to utilise the tourism potential of the city.

Besides infrastructure, the need of the hour is an aggressive publicity campaign to ensure that more tourists visit the city for at least a couple of days. There is a need to run a publicity campaign at a large scale, so that people in India and across the globe should know all places of tourism importance in Amritsar.

About The Author

The Tribune News Service brings you the latest news, analysis and insights from the region, India and around the world. Follow the Tribune News Service for a wide-ranging coverage of events as they unfold, with perspective and clarity.

#Golden Temple Amritsar #Jallianwala Bagh Amritsar


Top News

Trump attacked during Pennsylvania rally, suspected shooter shot dead

Trump shot at during election rally in Pennsylvania; suspected shooter among 2 dead

The suspect fired from between 200ft and 300ft away on an el...

A bullet pierced upper part of my ear, says Trump after escaping assassination bid

A bullet pierced upper part of my ear, says Trump after escaping assassination bid

In his first statement issued on the social media platform T...

FBI identifies shooter as 20-year-old Pennsylvania man: Report

FBI identifies 20-year-old Thomas Matthew Crooks as 'subject involved' in Trump rally shooting

The former president was showing off a chart of border cross...

PM Modi condemns attack on Trump

PM Modi, Rahul Gandhi condemn attack on former US President Donald Trump

Our thoughts and prayers are with the family of the deceased...

2 Indian nationals arrested for ‘enslaving’ 33 countrymen at farms in Italy’s Verona province

2 Indian nationals arrested for ‘enslaving’ 33 countrymen at farms in Italy’s Verona province

The suspects own two agricultural sector companies with no e...


Cities

View All