Covid forced him to shift to packaging biz
Tribune News Service
Amritsar, September 8
While the pandemic upended the lives of many, and brought challenges to people from diverse backgrounds, there were many who chose to take the hurdles head on.
As his family business in agri-commodities took a beating during the pandemic, Etin Sehgal (35) did not feel let down. He instead charted a new course by floating a new brand – Fig Tree – under which he started packing spices, herbs and nuts. “I set up a processing and packaging centre and directly and indirectly engaged around 50 persons.”
A commerce graduate, he is of the opinion that the pandemic shaped the mentality of consumers, making them more conscious of nutritious food and hygiene. The need for packaged food was felt during the pandemic.
Providing quality to customers was the main objective for the best Californian almonds, walnuts, spices from the peninsular India and herbs. These are being sold across the country but the main orders were mostly coming from the Northern India. “We are also exporting these items to the Gulf countries,” he remarks.
