Summer electronic equipment sale soars in Amritsar

Tribune News Service

Amritsar, May 17

City bucks the downward national trend of low sales of summer electronic equipment.

Dealers trading in FMCG say reports emanating from various parts of the country suggest low sales of electronic summer equipment due to lockdown. They say, luckily, a major proportion of sale in this segment, which includes air conditioners, desert coolers, fans and others, had already taken place in the district.

Anil Kapoor, president, Amritsar Distributor Association (ADA), said a major proportion of the sale of air conditioners, desert coolers, fans and others in the district took place between February to April. After the reports of surge in positive cases as a part of the second wave of the Covid-19 in Delhi and Maharashtra, it had resulted in the escalation of sales for the summer electronic goods.

According to the market watchers, another reason for good and early sale of summer electronic appliances was the experience gained during the previous lockdown. Since it was clamped at the fag end of March 2020, a large number of buyers could not buy the required products. So, news of lockdown in these two states hastened those who had planned to buy those gadgets.

The rough estimates of the ADA suggested that between 15,000 to 20,000 units of air conditioners, 30,000 to 40,000 units of desert coolers and over one lakh unit of fans are sold every year in the local market.