Tribune News Service
Amritsar, October 22
The wedding season has begun as Unlock 5 brought lease of life back into business with few restrictions. The upcoming festive season too has lifted spirits of shoppers. Call it the lockdown effect, the festivities seem to have toned down and the weddings are not the usual grand affair as they used to be. This goes true for wedding trousseau business as well that has undergone a sea change due to pandemic.
The new buzzwords for post-pandemic wedding season seem to be revivalist and sustainable. “Unlike previously, when wedding trousseau was a detailed hunt for designer labels, now people are looking for multipurpose wear that would also be easy on the pocket. Of course, the taste for embroideries and bling is still there but buyers are looking for sustainability now more than fashion statements,” said Amit Mehra, whose bridal wear brand Bride’s Pride opened recently in city. His picks for the season are subtle colours and chic styling.
“People are going for simpler weddings, with cost effective budgets. So, bridal attires too have toned down,” he said. Now cost effectiveness doesn’t mean innovation takes backseat. His collection for the wedding season includes a bridal lehenga that has prayers and best wishes people generally give to the new couple, embroidered on the bridal skirt.
“It’s a unique concept that we created specifically keeping in mind the post pandemic weddings. With capping on number of guests that can attend a wedding event, many members of family are not able to attend. So, the idea to have prayers and best wished embroidered on the lehenga was to give auspicious vibe to the dress,” said Amit.
Even prominent fashion labels such as The Closet and Himani Arora have chosen toned down functionality for this wedding season’s collections. Himani Arora, a prominent designer from city, said fashion trend post Covid 19 would be sustainable, responsible and capitalise on local sourcing of material. Sargun Seth, designer and owner of The Closet too said this in absence of the extravagant weddings, the next best option would be to create simple, appealing clothes.
Revival is also another favourite trend of the season. “Post Covid-19, the spending power of the people has reduced. Cut downs are happening in wedding events, clothes, jewellery and for those attending multiple events, spending on new attire every time is no more an option. So, people are reviving old heirloom sarees, doing fusion wear with old season’s dresses and styling them differently,” said Aneeta Singh, who runs her own boutique in city.
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