Teal Ribbon campaign creates awareness on cervical cancer

Tribune News Service

Amritsar, January 8

The Phulkari CAN on Friday launched Teal Ribbon initiative to celebrate International Cervical Cancer Awareness month. January is celebrated as cervical cancer awareness month.

Praneet Bubber, founder, Phulkari, said, “The month-long celebrations will include many activities to promote awareness in population regarding cervical cancer. We want Punjab to be a first cervical cancer free state in India. We commissioned a monument designed and executed by artist Vrinda Sindhwani and it will be displayed at public places, including malls throughout the month.”

Nidhi Sindhwani, chief, Phulkari CAN said, “Through the Teal Ribbon initiative we hope to partner with as many retail and other consumer establishments, so that every home in the city is aware that the colour teal represents cervical cancer – the colour of hope.”

The Teal Ribbon initiative has roped in local entrepreneurs and brands to support and promote the cause by adding a special tag to shopping bags that leave their store in the month of January.Their outreach efforts also include international level webinars for discussion among medical professionals on progress and new techniques for eradication of cervical cancer.

The Phulkari’s efforts are supported through their knowledge partners CAPED, WHO and the Indian Cancer Society.