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A hot move

The popular youth fiction show Phir Bhi Na Mane Badtameez Dil currently airing on Star Plus will now move to Hotstar and will be available on the digital platform exclusively from September 28
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A still from Phir Bhi Na Mane Badtameez Dil
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The popular youth fiction show Phir Bhi Na Mane Badtameez Dil, currently airing on Star Plus, will now move to Hotstar and will be available on the digital platform exclusively from September 28. This is the first time ever that a content provider has made such a bold move in India, shifting a leading daily show from its presence on a linear channel to an OTT service. According to a survey, the show has attracted a big following on Hotstar amongst digital users in the age group between 18 and 24. New episodes will be released every weekday morning.

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