Chic Wall exhibition brings affordable art work in city

Tribune News Service

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Amritsar, September 3

If you are familiar with art vocabulary and can identify brush strokes by just looking at a painting, then art is not about money. But for the rest of the world, art needs a push, or may be a nudge towards the more practical and common ground. And attempting to do just that, Chic Wall, a fledgling art initiative, has been recreating art for beginners.

A start up by Australia-based entrepreneur and art collector Mike Gauba, who was born in Amritsar, Chic Wall works with a team of six artist pan India and recreates digital art on to canvas.

Opening an exhibition of over 1,000 art works at Alpha One, Gauba said, “Amritsar needs to appreciate and promote art in every possible manner. I have been here thrice, but the people here need a push towards acknowledging art, leave aside selling it. So, one needs to find ways to take art to them rather attempting to do the opposite.”

“My exhibition has paintings that are easy on pocket as they are produced on a low cost budget and also pleasing to the eye,” he added.

Gauba said he started initially with an online portal for selling art works by local artistic community. “I began with a concept of making art affordable, which many people will find rather arguable. But one need not invest in art with money, only time and appreciation will do. So, I started collaborating with budding and amateur artist communities to recreate these paintings and works,” he added.

The exhibition includes works on themes of Punjabi culture, Sikh Gurus and spirituality, landscapes, portraits, Madhubani art, rock art and Mughal-inspired paintings.

Gauba says, “We offer paintings that give life to walls through creativity, whether it’s home or an office space. Art has to be worthy and not expensive in order to reach out to more patrons. One has to move out of the metro cities to develop new avenues for art promotion. And so I chose Amritsar.”

The exhibition is on till September 15.