Tribune News Service
Amritsar, November 26
To mark the birth anniversary of Dr Verghese Kurien, the father of India’s White Revolution, and celebrate National Milk Day, the Verka milk plant today distributed milk to children and dwellers of slum colonies in and around the city.
Dr Amarjit Singh Sidhu, Chairman, MILKFED, said Verka stood by the values of giving its gains back to society. This is reflected in Verka’s method of functioning where about 75 per cent of the profits go back to dairy farmers. The activity conducted today is also about making a difference in the lives of the less privileged.
“Milk consumption is deeply embedded in Indian culture and culinary traditions. Following the direction shown by Dr Kurien, Verka has been working towards empowering India by empowering its dairy farmers. We have been contributing towards enhancing milk availability for all and will continue to put in efforts to increase the production of milk,” he further added.
Dr Kurien was an Indian social entrepreneur known as the ‘Father of the White Revolution’ for launching Operation flood — the world’s largest agricultural development programme. Known as the ‘milkman of India’, Dr Kurien was the founder-Chairman of the National Dairy Development Board (NDDB) from 1965 to 1998, Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF) from 1973 to 2006 and the Institute of Rural Management (IRMA) from 1979 to 2006, which are owned and managed by farmers and run by professionals.
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