Verka launches new summer beverage

Tribune News Service

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Amritsar, June 10

Keeping in view the summer season, Verka Milk Plant launched its new product ‘spiced lassi’ at a function at Bachat Bhavan here today. The ‘spiced lassi’, priced at Rs 5 per 250 mg pack, will be available at all outlets of Verka.

Director, Milkfed, Yadwinder Singh, said, “With this new product, Verka is sure of touching new heights in business. Verka has registered a growth of 10 per cent during the last year. New product has been launched in consideration with tastes of the general public and it is going to be hit among the people.”

By keeping the price as low as Rs 5 per pack, Verka is sure to attract buyers of various soft drinks. Harminder Singh Sandhu, general manager, Milk Plant Verka, said, “It is a healthy alternative to soft drinks. The spices added in the lassi not only make it tasty, but are also good for the health.”

When asked about competition from Amul, which expanded its business in Punjab, he said, “Verka is a household brand in Punjab and many other states. We do not face any competition as long as we are providing good quality products.”

He said, “Verka has also decided to provide coolers and deep freezers to its distributors, dealers and agency holders at subsidised rates for safe storage and maintaining nutrious value of products at various outlets”