60,000 Maggi kits sold in 5 mins!

New Delhi, November 12

It took just 5 minutes for 60,000 welcome kits of Maggi to be sold out on Snapdeal as consumers thronged the e-commerce platform to lap up their 2-minute instant noodles.

Earlier this week, Snapdeal had announced that it will sell Nestle’s Maggi via a unique “flash sale model” as the noodles brand made a comeback after a gap of five months.

Maggi was banned after it was allegedly found to have lead content beyond permissible limits.

While registrations for Maggi’s welcome kit (containing 12 packs of Maggi, a 2016 Maggi calendar, a Maggi fridge magnet, Maggi post cards and a ‘Welcome Back’ letter) opened up on November 9, the sale began today on Snapdeal.

“Snapdeal sold out the first batch of 60,000 Maggi Welcome Kits within 5 minutes of Maggi Flash Sale going live today.

There has been much anticipation for the return of one of the favourite Indian brands and we have witnessed a phenomenal response to this sale from customers across the country,” Snapdeal senior vice-president Tony Navin said.

A new batch of Maggi Welcome Kits will be on sale from November 16.

Maggi has been relaunched in 100 towns through 300-odd distributors and is being rolled out in a staggered manner across the country, except in eight states where it is still not allowed. — PTI