Airtel buys stake in Juggernaut Books

Tribune News Service

New Delhi, December 4

Country’s largest telecom operator Bharti Airtel today said it has acquired a strategic stake in Juggernaut Books, a popular digital platform to discover and read high quality, affordable books and to submit amateur writing.

The company said this investment was in line with Airtel’s endeavour to build an open content ecosystem and bring world-class digital content to its customers. The investment from Airtel will enable Juggernaut to ramp up content acquisition, digital marketing and prepare for a subscription offering launch in the next few months.

Badal Bagri, Chief Financial Officer, Bharti Airtel, said, “Juggernaut is an exciting digital platform and complements our content vision. We look forward to working with them and supporting the next phase of their growth journey.”