Patanjali goes online, eyes Rs1,000-cr sales

New Delhi, January 16

Ramdev-led Patanjali Ayurved today announced its foray into e-commerce for its FMCG items, partnering major players in the space, including Amazon and Flipkart, and targeting over Rs 1,000-crore sales this year itself.

The Haridwar-based company said it has partnered eight players, including Grofers, Shopclues, BigBasket, 1mg, Paytm Mall and Netmeds, through which its entire range of products would be available online.

Besides, Patanjali said it will also expand into new product segments such as bottled water through brand ‘Divya Jal’ and apparels and footwear under the brand name ‘Paridhan’ this year.

“Online mechanism aims to provide convenient and efficient options along with extension of traditional retail market”, said Ramdev.

He said: “We are targeting sales of over Rs 1,000 crore this year and would try to have more than that as we have just started now”.

The Haridwar-based company had started trial of online sales of its Swadeshi range of products, through its platform www.patanjaliayurved.net on trial basis and got encouraging results, he said.

Patanjali is also expanding its retail network in brick and mortar format, he added. — PTI