Amul launches poly-pack milk in state

Amritsar, April 6

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Dairy major Amul today launched its poly-pack milk in Punjab and aims to have a sizeable market share in the state. Gujarat Co-operative Milk Marketing Federation (GCMMF), which markets milk and other dairy products under Amul brand, today launched its milk in Amritsar, Pathankot, Gurdaspur and Batala.

“We have identified Punjab as an opportune market for our product offerings. We will be selling pouch milk to consumers who are brand conscious,” GCMMF managing director RS Sodhi said.

Sodhi said Amul was looking to garner a market share of 20 per cent in these areas.

Last November, Amul had announced the launch of its operations in Punjab by starting milk procurement from state farmers and had planned to procure 2 lakh litres of milk per day from the state. The average daily milk production in Punjab is pegged at 265 lakh litres per day. — PTI