Patanjali to set up units abroad

Sandeep Rawat

Tribune News Service

Haridwar, September 11

Yoga guru Swami Ramdev is now eyeing foreign markets after giving a stiff competition to foreign multinational brands through Patanjali Ayurved Limited. He has planned production units abroad in three to five years to make Patanjali an Indian global brand.

Ramdev spoke to this correspondent at his residence Hari Sewa Kutiya, 16 km from Haridwar city, today. He said in a decade and a half, Patanjali Ayurved has become a well-known brand in the country despite stiff competition from foreign multinationals.

“There is no big brand in the country in terms of trust, brand value, revenue and quality. We will surely enter the foreign market in three to five years as the world is looking up to us for our natural products ranging from medicines, food, milk, health care, cosmetics to natural beverages,” Ramdev said.

Patanjali has packed milk supply in the pipeline. “We are already in the dairy sector through the ‘Dugdha Amrit’ segment. To provide packed milk, we have acquired a 10 lakh tonne capacity plant in Maharashtra near Jal Gaon, Ahmed Nagar. Our focus is on high breed desi cows, high quality fodder for cows, nutritious supplements, round-the-clock monitoring through dieticians and stringent quality-purity checks,” he added.

Ramdev said he had realised that social service could be done through Patanjali and he was not a politician at all. He praised Prime Minister Narendra Modi for his foreign and economic policies, besides for providing “corruption-free governance”.

“Before the 2019 parliamentary elections, Narendra Modi should ensure that he has strictly dealt with the black money issue as people hope that black money will be brought back,” he said.

According to Ramdev, he has four focus agendas—Yoga, Ayurved, Vedic cultural values-based modern education and to make Patanjali Ayurved numero uno.

Ramdev is not content with the progress of the Namami Gange project. He said he would talk to Ganga Rejuvenation Minister Uma Bharati in this regard saying that he was one of the foremost saints to have led the clean Ganga initiative in Haridwar.