Earthy tone

Designer duo Bhumika and Jyoti glorified the Indian flag at London India Fashion Week recently with the launch of their new collection Mrittika–Mother Earth. 

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The London India Fashion Week welcomes international, local and new-generation fashion designers with its mission to introduce stylish and fusion fashion designs to the very high profile British Asians.

Excited with the launch of their new collection that too at such prestigious platform, Bhumika Chedda and Jyoti Mukerji said, “It was indeed overwhelming to unveil our new collection at London India Fashion Week. Our collection has taken inspiration from nature that spells poetry, a spiritual quest of the soul journeying into the infinite desert as the landscape. The designers seek to infuse their collections with a touch of exoticism and excitement of reinterpreting the Great Indian Desert landscape.”

And surely enough designers, who have put environmental responsibility in the heart of their design philosophy, set the trend at the fashion week, by introducing their creative and visually appealing designs. The high profile British Asians present were enamoured by the designer’s clean feminine white, cream and gold outfits, embellished net capes, drapes of jewels and traditional stylised turbans.