More of tadka

He hosts the hugely popular Turban Tadka and Desh da Swad television shows, owns two restaurant brands that he has franchised across four locations in the country, incorporates ayurvedic concepts into his recipes and has authored two books. Now, Celebrity Chef Harpal Singh Sokhi is going for the big one—five new eateries with a $15-20 million infusion by a leading F&B franchise management company.

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“Early this year, Yellow Tie Hospitality contacted us to create menus for their new venture Genuine Broaster Chicken, an American equipment manufacturing company that also extends solutions for restaurant menus,” the Kharagpur-born Sokhi, who is based in Mumbai, said. His company created the menus and he also became the brand ambassador for the restaurant chain.

How did he devise the menus for the new restaurants?

“The menus and food offerings for all are different as we position them in various segments. They vary from street food to North Indian food in Twist of Tadka, BBjaan offers Nizami, Awadhi and new-age Indian food, Chika Chika offers desi Chinese and Dhadoom offers fries and more,” Sokhi said.

He’s also researched on how ayurveda can enhance the value of food.

“We have incorporated the principles of ayurveda and created mirchi ka halwa... so after any rich exotic food mirchi ka halwa can act as a great digestive. —IANS