KBC back with Kab Tak Rokoge theme

Kaun Banega Crorepati (KBC) is about the power of knowledge that empowers the common man and woman to achieve what they aspire for, despite unsurmountable obstacles. In its 10th season, KBC, with its iconic host Amitabh Bachchan, will applaud the undying spirit behind every struggle. Celebrating the spirit of resilience, the show is proud to unveil the theme for this year’s KBC campaign — Kab Tak Rokoge.

Conceptualised and written by Nitesh Tiwari and Nikhil Mehrotra, the campaign beautifully highlights three relatable stories with a soul. We often face situations in life that tend to deter us from achieving our goals. Often, we encounter people who discourage our attempts and obstruct our progress. When the odds are against us, one can only stand up to them!