Traditional take

Phulkari, the name resonates with warmth, love and tradition of Punjab. Literally translated to flower work, this embroidery is an intrinsic part of Punjabi culture. Mention Phulkari and one can vividly imagine women sitting in circles, busy creating awe-inspiring patterns over umpteen conversations. A single Phulkari cloth can tell you unsaid tales of years’ hard working fingers. That’s the magic of Phulkari. When we take home a Phulkari creation, it more than just a cloth; you take home a story.

This is why we choose to call our umbrella Maavan Thandiyan Chhavan. Literally translated to ‘mother’s love always protects us. An umbrella signifies protection. And when this protection comes in the form of intricate Phulkari work, it can be only as beautiful as mother’s love. This multi-panelled masterpiece has 365 patches of Phulkari hand embroidered on a Baagh cloth. This is perhaps the best way to cherish the richness of Phulkari. Showing a culture that is handed down from generations, the umbrella is almost akin to an heirloom piece. 

1469 strives to spread awareness of our rich Punjabi culture through our products. Be it the kites, pankhi, torans and umbrellas, it aims to revive the authentic culture and spread its stories throughout the country.  — TNS