Manmarziyaan’s unusual music launch

The makers of Manmarziyaan have initiated a novel strategy for their movie’s promotional campaign. In perhaps a first-of-its-kind move, they are launching one song a day from the day film’s trailer was unveiled. Now we hear that the makers will release the video of the first track, F For Fyaar on Sunday along with a musical concert at Mumbai’s NM College. Not just Mumbai, they will also host concerts in other cities such as Delhi, Chandigarh, Indore, Nagpur, Hyderabad and Bengaluru. Talking about this promotional concept, Aanand L Rai says, “This was a novel concept of waking up every morning to the songs from Manmarziyaan. Amit Trivedi has done a fabulous job with the film’s music and we wanted to give it the platform it deserved instead of a conventional music launch.”