16-mn Indian Instagram accounts fake: Study : The Tribune India

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16-mn Indian Instagram accounts fake: Study

New Delhi: A whopping 16 million accounts of Indian influencers on Facebook-owned Instagram are fake, revealed a new study, suggesting such people are artificially boosting “vanity metrics” that marketers often use while selecting influencers, including followers and engagement.



New Delhi: A whopping 16 million accounts of Indian influencers on Facebook-owned Instagram are fake, revealed a new study, suggesting such people are artificially boosting “vanity metrics” that marketers often use while selecting influencers, including followers and engagement. The research by Swedish e-commerce start-up “A Good Company” and data analytics firm HypeAuditor jointly assessed 1.84 million Instagram accounts across 82 countries. It found the three regions with the most fakes on the Facebook-owned platform are the US (49 million), Brazil (27 million) and India (16 million). IANS

No haircut for Dalits in this UP village 

Moradabad: Dalits in Bhojpur in Uttar Pradesh’s Moradabad district have complained to officials, saying the Salmani community among Muslims, earlier known as ‘Hajjam’, refuses to cut the hair of Dalits or give them a shave. The Dalits living in Peepalsana village have handed over a letter to the Moradabad SSP saying the Salmani community continues to treat them as untouchables. IANS

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