India world’s 7th most valued ‘nation brand’; US tops chart
New Delhi, November 1
India has moved up one position to become the world’s seventh most valued “nation brand”, with an increase of 32 per cent in its brand value to $2.1 billion.
The US remains on the top with a valuation of $19.7 billion, followed by China and Germany at the second and third positions, respectively, as per the annual report on the world’s most valuable nation brands compiled by Brand Finance.
The UK is ranked fourth, Japan is at fifth position and France is sixth on the list. While India and France have moved up one position each since last year, all top-five countries have retained their respective places.
However, the surge of 32 per cent in India’s “nation brand value” is the highest among all top-20 countries on the list. China has retained its second position despite a decline of 1 per cent in its brand value to $6.3 billion.
Brand Finance said it measures the strength and value of the nation brands of 100 leading countries using a method based on the royalty relief mechanism employed to value the world’s largest companies. — PTI
