Industry up against Patanjali oil ad
New Delhi: Edible oil industry body SEA is approaching food safety regulator FSSAI as well as advertising industry watchdog ASCI against yoga guru Ramdev promoted Patanjali, alleging that its ads for mustard oil are "false and misleading". Stating that it doesn't "appreciate derogatory remark for other edible oils", Solvent Extractors Association of India (SEA) claims that Patanjali's advertisement of its 'kacchi ghani mustard oil' is "not in good taste". Patanjali, however, insisted that its commercial was "based on facts, findings and research". The advertisement claims that 'kacchi ghani mustard oil' of other brands is "adulterated". PTI
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