Tendulkar to lend name for Kerala govt''s anti-drug campaign

Thiruvananthapuram, June 1

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Cricket legend Sachin Tendulkar has agreed to lend his name to the Kerala Government’s campaign against drug and alcohol abuse, although whether the iconic sportsman will be the face of the campaign will be decided later.

Chief Minister Pinarayi Vijayan made the announcement after Tendulkar and three other co-owners of the Kerala Blasters Football Club (KBFC) — actor- politician Chiranjeevi, actor Akkineni Naagarjuna and Prasad — met him at the state secretariat on Wednesday.

"Tendulkar has given consent to use his name to strengthen the campaign against liquor and drug abuse in the state. He has agreed to cooperate in the campaign," he told reporters.

Vijayan also said the KBFC has agreed to set up a residential Football Academy to train young talents in the state.

Tendulkar said “The academy’s main aim is to produce international level players from the soccer-crazy state in the next five years. You will have really something to smile in a few years’ time".  — PTI