Guide to new-age marketing

Growth hacking is the latest trend in achieving accelerated growth in the most economical manner. Coined a few years back, this term has already helped many start-ups become successful within a short span of time. While traditional marketing and advertising consists of big budgets and no assurance of success, growth hacking is an effective alternative that reaches out directly to the target audience and reduces cost and producing rapid results simultaneously. 'Master growth Hacking', written by Apurva Chamaria, Chief revenue officer at RateGain and Gaurav Kakkar, Head of Digital Marketing at HCL Technologies, is a compilation of the why's, how's, do's and don'ts of Growth Hacking and the tools and techniques associated with it. The book is framed with real-world success stories and strategies to make one understand the planning and importance of this strategy. The authors provide a detailed portrayal of the exponential acquisition of users through SEM, SEO, email marketing, social media and content marketing. The history of the growth hacking process as well as how various global organisations have leveraged it during the early days has also been appositely covered in the book. The book has almost every information and trick related to growth hacking, which will strike a positive chord with readers. It is surely a smart marketer's reference guide in the new-age of marketing. 

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