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Facebook acquires virtual search start-up to grow its AI

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GrokStyle also noted on its LinkedIn page that it has been acquired by Facebook.
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SAN FRANCISCO

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In an attempt to enable users shop better using Artificial Intelligence (AI) capabilities, Facebook has acquired US-based virtual search start-up, GrokStyle, at an undisclosed amount.

"We are excited to welcome GrokStyle to Facebook. Their team and technology will contribute to our AI capabilities," CNET quoted Facebook spokeswoman, Vanessa Chan as saying on Friday. 

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The basic idea is to allow users to match a piece of furniture or a light fixture in an image to visually find similar ones in stock at stores, TechCrunch reported. 

"Today, we are excited to share that we are moving on as a team and we will continue using our AI to build great visual search experiences for retail," GrokStyle wrote in a blog-post.

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GrokStyle also noted on its LinkedIn page that it has been acquired by Facebook. 

Based in San Francisco, the start-up was founded in 2015. — IANS 

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