Social media sensibilities
Actor Bhanujeet Singh Sudan says that while social media is important nowadays for actors, it needs to be used carefully. “It has a mixed effect and needs to be balanced well. It has its pros and cons. It has opened new platforms for business but, on the other side, it has become a big-time addiction. For an actor, social media is important as it helps him in gaining publicity. More than publicity, you get more work and the reach of the audience also increases,” he says.
There are actors who overdo it on social media. However, the actor says that at times, this works as well. “Some actors make everything public. Because they want to be more famous. It’s a platform for brand endorsements as well. So, yes, sometimes overdoing is helpful,” he says.