Asia Cup 2025: Ad rates skyrocket to ‘Rs 16 lakh for 10 seconds’ with electrifying India-Pakistan clash

With the highly anticipated Asia Cup 2025 around the corner, broadcasters are setting aggressive advertising rates, driven largely by the soaring demand for slots during India-Pakistan matches.

Sony Pictures Networks India (SPNI), which holds exclusive media rights for the tournament until 2031, has pegged TV ad rates for India’s matches at a staggering Rs 14 lakh to Rs 16 lakh per 10 seconds, according to The Economic Times.

The event will be broadcast on Sony Sports Network and streamed on SonyLIV.

Television Ad packages

Co-presenting Sponsorship: Rs 18 crore

Associate sponsorship: Rs 13 crore

Spot-buy package (all matches): Rs 16 lakh per 10 seconds (approx. Rs 4.48 crore total)

Digital advertising on SonyLIV

Co-presenting & highlights partner: Rs 30 crore each

Co-powered-by package: Rs 18 crore

30% of all digital inventory reserved for India matches

Format-wise digital ad rates

Pre-roll Ads:

Rs 275 per 10s (Rs 500 for India games; Rs 750 for India-Pakistan)

Mid-roll Ads:

Rs 225 per 10s (Rs 400 for India games; Rs 600 for India-Pakistan)

Connected TV ads:

Rs 450 per 10s (Rs 800 for India games; Rs 1,200 for India-Pakistan)

Asia Cup 2025 at a glance

Format: T20

Teams: 8

Matches: 19

India vs Pakistan clashes: 3 expected

The Asian Cricket Council (ACC) has already locked in major sponsors, including DP World (title sponsor), and global partners such as Wonder Cement, Spinny, and Groww. Official partners include Royal Stag Packaged Drinking Water, Haier, Daikin, and Ozone.

Estimated sponsorship value

Media industry experts estimate that individual sponsorship deals are valued between Rs 10 crore and Rs 20 crore, underlining the tournament’s strong commercial appeal.