Investment in young beauty brands is soaring, which means it’s becoming harder to stand out as a new player. Ingredients and messaging have never been more important, especially in a space where brands tend to copy what is successful.
In the midst of this, Umaira Habib’s cosmetic range, Honey n Beaute, seems to stand in many ways than one. Her idea is simple and resonates with the demands and needs of the audience. She knows her audience and their problems well.
Umaira Habib is an entrepreneur, a mother to two children and founder of Honey n Beaute operational since March 2019. Umaira Habib with her venture Honey n Beaute has faced various barriers faced by a middle class person, with language barriers alongwith responsibilities of family and social media trolls but it was all worth it in the end when slowly but surely the audience loved her products and now sales are skyrocketing.
Honey n Beaute is a homegrown venture which is offering a wide range of products including shampoos, soaps and other products to solve the beauty concerns of its customers. In no time, many of the products of Honey n Beaute have gained immense support and popularity in the beauty industry like its potent hair oil filled with herbal ingredients, the Henna body lotion for tan removal, 24k gold serum with 25 herbs and essential oils and much more.
The innovation of Honey n Beaute made way for Umaira Habib to be awarded with the Best Young Entrepreneur of the year 2020. Umaira Habib’s Honey n Beaute is a clear picture of her empathy to help people reap benefits of real cosmetic products and create awareness regarding the fake products available in the market.
Umaira Habib says, "We really believe that Honey n Beaute has its own distinct branding and story to tell. I believe in infusing creative innovation at every step. To understand what people need and to deliver them that is a blessing. The beauty industry revolves around so many stereotypes that change is difficult but not impossible. We're halfway there.
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