Consumers engage and convert more when brands recognize their feelings around topics they care about’: CEO Karan Walia on the intent behind Cluep

Consumers engage and convert more when brands recognize their feelings around topics they care about’: CEO Karan Walia on the intent behind Cluep

We think we make choices on logic alone but that’s not really the case. Our memories, feelings and connection to things happen on a deeper level in the subconscious mind – and this influences most if not all of our behaviors and decisions. The realization that it’s not our logic but our emotions that drive most of our choices is a powerful insight for brands who are looking to better understand their consumers’ psyche.

Karan Walia and his brother Sobi Walia and programming whiz Anton Mamonov cracked the holy grail of marketing by writing an AI algorithm that can serve ads based on what people publicly say and how they feel on social media. The three idealistic millennials founded Cluep in 2012 and disrupted the traditional model of advertising and how we think about targeting and connecting with people.   

Karan believes that better targeted advertising that doesn’t compromise your privacy enhances your life by connecting you to relevant solutions: “We’ve found that consumers engage and convert more when brands recognize their feelings around topics they care about and the types of products and brands in the images and videos they post on social media.”

According to Karan, Cluep’s clients are seeing conversions and click-through rates that are 5x-10x times better than industry standards. Thousands of brands are now running campaigns using Cluep’s AI technology and brands like Amazon, Microsoft, Spotify, BMW, Ford, Mercedes-Benz, Red Bull, Starbucks, Coca-Cola and McDonald’s seem to be loving it.

Tribune Shorts


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