New Launch Alert: Organic Perfume Brand Adiveda Natural Launches Natural Matte Lipstick Gift Set

New Launch Alert: Organic Perfume Brand Adiveda Natural Launches Natural Matte Lipstick Gift Set

Clean beauty has become more than just a buzzword. It has increasingly become a way of life with plenty of women opting for non-toxic, organic, and vegan formulations like natural matte lipsticks. These formulations are made with natural, rich ingredients such as candelilla wax, vitamin E, castor oil and much more. If you want to get your hands on some organic lipsticks, we are super excited to introduce to you Adiveda Natural’s non-bleedable, cruelty-free and halal-friendly lip colours.

Challenges Faced

“The problem was, according to our research, both lead-filled or organic lipsticks could be questioned. For example, although it is banned from use, the presence of lead does get accepted in conventional lip shade formulae, and although certain chemicals are tolerated in such organic products, we wanted to bring to our consumers pure lip hues whose manufacturing do not involve unethical practices. So, to us, it was obvious we had to put in our best and go farther,” explains Nisha Singh, President and Founder of the company.

Thus, the story took a sharp turn. The founders decided to work on a 100% renewable, 100% natural lip colour formula with natural colourants derived from fruit extracts or plant-based ones.. “These extracts have been used for tens of thousands of years, and if our grandmothers used certain pigments for lips, it was never really employed in makeup,” adds Ms Singh.

Adiveda Natural Natural Matte Lipstick Gift Set

The natural matte lipstick gift set comprises 7 highly pigmented lip shades of 1.8 gms each. They are composed of 95% organic ingredients and 100% natural ingredients. Further, they are vegan-certified, kiss-proof, smudge-free and long lasting. They even contain carnauba wax rather than beeswax to fix pigments and keep your pout moisturized.

In line with their initial idea, the founder planned to add a unique dimension to the brand’s offering. “We intended to show that we could reach the look and feel of conventional lipsticks in terms of texture, long wear, and coverage, as well as a higher degree of organicness than most natural-certified brands,” explains Nisha Singh.

The unctuous formula rich in carnauba wax, vitamin E and castor oil and waxes makes sure to bring along its skincare virtues - thanks to its nourishing and hydrating properties. You will be surprised to learn that free from any tattooing effect, each of these organic mini luxurious lipsticks is as long as a standard lipstick – about eight to several hours, altogether. The current set of lip shades feature Rose Red, Cherry Pink, Toasted Almond, Hot Chocolate, Merlot Maroon, Vivid Red & Maroon Jam. And, these lip shades have been created by the tinting power of fruit pulps, floral extracts and plants to enhance their visual impressions of being more of natural products with a satin-like appearance.

Eco Friendly Packaging Of Natural Matte Lipstick Gift Set

The packaging is completely eco-friendly, which is also in line with the brand’s values, with its 100% recyclable paper case. In addition, the brand makes it possible for customers to collect used packaging with a prepaid envelope and directly send them to recycling companies.

To conclude, this ambitious concept of a natural matte cum creamy lipstick gift set up by Adiveda Natural is revolutionizing in all aspects in the natural makeup segment with an uncompromising formula and a positioning that can definitely rival luxury codes. They were definitely born from the brand’s will to preserve the sensorial experiences of conventional lipsticks without giving up on the naturalness consumers want and get from the organic makeup segment. 

Tribune Shorts


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