Watch Games TV: "Creating Engaging Content is an Art"

Captivating content is succinct, useful, and easy to consume. Make it worth their time, and readers will keep coming back for more. This all seems great in theory. How do you put this plan into action? Content is king, and the king of content, Watch Games TV, gives us his exclusive secret to keeping an audience hooked.

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Who Is Your Audience

Watch Games TV’s first advice is: You cannot appeal to everyone, so don’t even try.

Even before you begin, as yourself, “who is it that I’m speaking to? What kind of an audience do I most care about having?” Is it 35-year-old IT professionals or 16-year-old hip-hop fans?

Your entire strategy changes based upon who you’re creating content for.

Study Established Creators

No matter your niche, there should be at least a few established content creators. Study them closely. Note what’s working for them. Read the comments, replies, or retweets, and understand why people like this particular creator.

While emulation isn’t what Watch Games TV suggests, scoping out potential competition is never a bad idea.

Reeling In the Audience

Separate yourself from the competition with a content title that your target audience will want to click on. Watch Games TV stresses, “I’m not suggesting that you go for clickbait. That is one tired technique. You need to highlight the most useful parts of your content using power words”. Power words are trigger terms like Free, Introducing, New, etc.

Also, try using grammar tools to your advantage. Rule of three, rhyming words, alliteration, and so on, are satisfying to the eye.

Switch It Up a Bit

Give your readers a break. Insert relevant images at regular intervals. If it’s a video you’re making, use ambient background music to set the mood right. “But who even pays attention to such little things?” Watch Games TV says the devil is in the details, so make sure to get yours right.

Keep It Simple

Watch Games TV strongly suggests keeping your content as simple as possible. The point is to never make your viewer feel stupid.

Don’t use complex words for the sake of sounding smart.

Don’t use jargon and drive away newbies.

Use easy-to-follow language and content format.

Call To Action

Producing great content isn’t enough if you leave your viewers hanging. Add a relevant and catchy call to action. Be it subscribing to a newsletter or following your page, make the CTA clear and concise.

With Watch Games TV’s quick tips for creating content, we hope you, too, create captivating content and earn a loyal following in no time!