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Ad-tech anti-trust case: Google hit with $3.5-bn fine by European Union

AP

London, Updated At : 03:03 AM Sep 06, 2025 IST

European Union regulators on Friday hit Google with a 2.95 billion euro ($3.5 billion) fine for breaching the bloc’s competition rules by favouring its own digital advertising services, marking the fourth such antitrust penalty for the company as well as a retreat from previous threats to break up the tech giant.

The European Commission, also ordered the US tech giant to end its “self-preferencing practices”. Google said it would appeal the decision.

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Ad-tech anti-trust case: Google hit with $3.5-bn fine by European Union

AP

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