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Airtel launches AI-powered spam detection service

In a move to curb spam calls and messages, Bharti Airtel today launched India’s first network-based AI-powered spam detection solution. The tool will alert customers in real-time to all suspected spam calls and SMSes. Besides, it would also alert customers...
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In a move to curb spam calls and messages, Bharti Airtel today launched India’s first network-based AI-powered spam detection solution. The tool will alert customers in real-time to all suspected spam calls and SMSes. Besides, it would also alert customers to malicious links received via SMS. To this end, Airtel has built a centralised database of blacklisted URLs and every SMS is scanned by an AI algorithm to caution users from accidentally clicking on suspicious links.

The service is free of cost and will get auto-activated for all Airtel customers.

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