EU fines Apple $571mn, Meta over $200mn in separate digital cases

European Union watchdogs fined Apple and Meta hundreds of millions of euros Wednesday as they stepped up enforcement of the 27-nation bloc’s digital competition rules.

The European Commission imposed a 500 million euro (USD 571 million) fine on Apple for preventing app makers from pointing users to cheaper options outside its App Store.

The commission, which is the EU’s executive arm, also fined Meta Platforms 200 million euros because it forced Facebook and Instagram users to choose between seeing personalised ads or paying to avoid them.

The punishments were smaller than the blockbuster multibillion-euro fines that the commission has previously slapped on Big Tech companies in antitrust cases.

Apple and Meta have to comply with the decisions within 60 days or risk unspecified “periodic penalty payments,” the commission said.

The decisions were expected to come in March, but the self-imposed deadline slipped amid an escalating trans-Atlantic trade war with US President Donald Trump, who has repeatedly complained about regulations from Brussels affecting American companies.

The penalties were issued under the EU’s Digital Markets Act, also known as the DMA. It’s a sweeping rulebook that amounts to a set of do’s and don’ts designed to give consumers and businesses more choice and prevent Big Tech “gatekeepers” from cornering digital markets.

Apple accused the commission of “unfairly targeting” the iPhone maker, and said it “continues to move the goal posts” despite the company’s efforts to comply with the rules.

Meta said the fines are “a multi-billion-dollar tariff” on Meta and an attempt to “handicap” successful American firms.