From Racetrack to Wrist: Timex Group India Brings Iconic Aston Martin Watches to India

Mumbai, Maharashtra, India – Business Wire India Timex, the iconic American watchmaker with a 170-year legacy of craftsmanship, proudly unveiled an iconic collaboration with British luxury automotive brand Aston Martin at its annual Global Summit in Abu Dhabi. This exclusive partnership marks Aston Martin’s bold entry into the world of watchmaking and jewelry, in collaboration with Timex Group. Aston Martin Watches will be available in India simultaneously with the global launch, underscoring the importance of the Indian market.

Under this new licensing agreement, Timex Group will design, manufacture, and distribute watch and jewelry collections under the Aston Martin and Aston Martin Aramco Formula One® Team brands, which will be available in India. The high-octane world of Formula One continues to surge in global popularity, especially among younger audiences, building a new generation of fans driven by performance, design, and cutting-edge technology.

Timex Group aims to harness that energy and translate it into watches that connect with enthusiasts and trendsetters alike. Designed for fans who share a passion for style and performance, the collection will feature iconic elements such as the Aston Martin wings, and the marque's signature Racing Green colour will be reflected throughout the collection. This is a collaboration of horology, heritage, and high performance.

“We are thrilled to embark on this journey with Aston Martin," said Deepak Chhabra, Managing Director of Timex Group India. "Aston Martin’s legendary heritage and distinctive design ethos open exciting possibilities for creating iconic timepieces. Their growing presence in Formula One has connected them with a passionate and diverse audience, and we look forward to bringing this exclusive brand to fans and connoisseurs across India.” Aston Martin, synonymous with British elegance and engineering excellence, brings with it a legacy of innovation, performance, and luxury. From its rich heritage in racing to its reputation for crafting some of the world’s most iconic cars, the brand has continually evolved while staying true to its core values. This partnership with Timex Group is a natural extension of Aston Martin’s global brand-building strategy, extending its distinct identity into new lifestyle categories while reinforcing its presence as a symbol of refined performance and timeless sophistication.

Stefano Saporetti, Director of Brand Diversification at Aston Martin, echoed this enthusiasm: "Starting this new license with Timex Group allows us to pursue our brand extension strategy with a long-term vision. We sought a partner who could expand our presence in the watch and jewelry space, especially for our fans around the world, while sharing our core values." The first collections of Aston Martin watches with Timex Group India will debut in the 2025 festive season, and they will be widely available both online and offline, including Just Watches, a retail venture by Timex Group India, and select authorized retailers across the country.

About Timex Group India Ltd Timex Group India Ltd (TGIL) designs, manufactures, and markets innovative timepieces and is part of Timex Group, which is a privately held company headquartered in Middlebury, Connecticut, with multiple operating units worldwide. Apart from Timex, one of the leading watch brands in India, TGIL has a vast range of licensed brands like Versace, Guess, Gc, Philipp Plein, Plein Sport, Ferragamo, Nautica, Ted Baker, adidas, and UCB watches. It retails via over 5000 offline trade stores and key online marketplaces. TGIL also operates over 42 exclusive franchise stores under the umbrella of Just Watches and Timex World.

About Aston Martin Lagonda Aston Martin's vision is to be the world's most desirable, ultra-luxury British brand, creating the most exquisitely addictive performance cars.

Founded in 1913 by Lionel Martin and Robert Bamford, Aston Martin is acknowledged as an iconic global brand synonymous with style, luxury, performance, and exclusivity. Aston Martin fuses the latest technology, time honoured craftsmanship and beautiful styling to produce a range of critically acclaimed luxury models including the Vantage, DB12, Vanquish, DBX707 and its first hypercar, the Aston Martin Valkyrie. Aligned with its Racing. Green. sustainability strategy, Aston Martin is developing alternatives to the Internal Combustion Engine with a blended drivetrain approach between 2025 and 2030, including PHEV and BEV, with a clear plan to have a line-up of electric sports cars and SUVs.

Based in Gaydon, England, Aston Martin Lagonda designs, creates, and exports cars which are sold in more than 50 countries around the world. Its sports cars are manufactured in Gaydon with its luxury DBX SUV range proudly manufactured in St Athan, Wales. The company is on track to deliver net-zero manufacturing facilities by 2030.

Lagonda was founded in 1899 and came together with Aston Martin in 1947 when both were purchased by the late Sir David Brown, and the company is now listed on the London Stock Exchange as Aston Martin Lagonda Global Holdings plc.

2020 saw Lawrence Stroll become the company's Executive Chairman, alongside significant new investment. This coincided with Aston Martin's return to the pinnacle of motorsport with the Aston Martin Aramco Formula One® Team and commenced a new era for the iconic British marque.

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