Hand knitting back in biz, courtesy millennials

Hand knitting back in biz, courtesy millennials

Photo for representational purpose only

Vijay C Roy

Tribune News Service

Chandigarh, April 27

There has been a huge resurgence in hand knitting business, courtesy millennials, especially hobby seekers, as they look for ways to pass time at home since the outbreak of Covid pandemic last year. The young generation has not only learnt the skill of knitting by using yarns but many of them have carved new businesses by retailing the knitted products on social media platforms.

Industry witnesses 15-20% growth

Last fiscal was extraordinary. Amid the pandemic, hand-knitted yarn manufacturers saw 15-20% growth due to robust demand — Amit Thapar, President, Ganga acrowools ltd

“I have grown up watching my grandmother knitting sweaters and scarves for us, but never thought of learning the skill. However, during the lockdown, I learnt the skill and made woollen muffler and sweater for myself,” says 28-year-old Nisha Anand from Jalandhar.

With many joining the bandwagon, it was an unusual year for Punjab-based hand-knitted yarn (wool) industry as it witnessed a double-digit growth in 2020-21 against a negative growth of 5% in 2019-20. The size of the hand-knitted yarn industry in India is around Rs 350-Rs 400 crore and mainly concentrated in Punjab.

The demand for yarn comes from two categories — hobby seekers and professional knitters. While the former contributes 30-35% to the total demand, the latter contributes 60-65%. The market size of hand-knitted wool yarn is around 12,000 tonnes.

“People still enjoy using handmade products. However, at the same time, many new entrants forayed into the segment and started retailing through e-commerce and social media platforms bringing competition,” said Nivesh Arora, co-founder, Sonepat-based Ajoobaa, an apparel startup.

Tribune Shorts


Top Stories

Govt ready to discuss all issues, answer all questions, Modi says ahead of start of Winter Session of Parliament

Govt ready to discuss all issues, answer all questions, Modi says ahead of Winter Session of Parliament

Says voices against government policies should be forceful b...

TMC, AAP skip Opposition meet ahead of Winter Session of Parliament

TMC, AAP skip Opposition meet before Winter Session of Parliament

The meeting called by Leader of Opposition in Rajya Sabha Ma...

Lok Sabha Speaker Om Birla hopes House will run smoothly in Winter Session of Parliament

Lok Sabha Speaker Om Birla hopes House will run smoothly in Winter Session

The Winter Session of Parliament starts on Monday and is sch...

WHO criticises travel bans on African countries

WHO criticises travel bans on African countries

WHO’s regional director for Africa, Matshidiso Moeti, calls ...

Explainer: What we know and don't know on new Covid variant

Explainer: What we know and don't know on new Covid variant

On Friday, the WHO designated it as a ‘variant of concern’, ...

Cities

View All