HDFC Bank rolls out 'Festive Treats' offers

Biz returning to pre-Covid levels, says Aditya Puri

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Special deals

– Through the ‘Festive Treats’ platform, customers can avail special deals on all banking products — from loans to credit cards — as well as more than 1,000 offers from leading merchants across product categories. Besides, it has over 2,000 hyperlocal offers to cater to semi-urban and rural areas

New Delhi, September 30

HDFC Bank managing director Aditya Puri on Wednesday said the lender’s business is returning to pre-Covid levels and full normalcy is expected to be restored soon.

Launching the second edition of the bank’s ‘Festive Treats’ offers, Puri also urged customers to shake off the gloom and return to the buying mode.

“Covid has created hassles in all our lives, we have to stay with it for some time. But we have to change the environment and this state of mind. Our endeavour is how to change this.

“As Covid has come, it also has to go one day and in any case, the whole world has to learn to live with this. You choose how to live with it, either complain or adjust by being safe and adapting to the situation,” he said.

Puri said business is getting back to normal now and going forward it will be fully back to pre-Covid levels.

Through the ‘Festive Treats’ platform, customers can avail special deals on all banking products — from loans to credit cards — as well as more than 1,000 offers from leading merchants across product categories. Besides, it has over 2,000 hyperlocal offers to cater to semi-urban and rural areas.

“Covid will continue to stay for a while and we have to learn to live with it. As far as Festive Treats is concerned, we are all pretty much fed up with the doom and gloom. But people have started to spend, going forward we will actually see it going to pre-Covid levels.

“We are seeing tremendous demand, we are offering 30-35% discount (on Festive Treats platform), toh bhaiya le lo (so just buy it!),” added Puri.

In light of the Covid situation, all deals and offers this year can also be availed digitally, in addition to branches, partner stores and dealerships, HDFC Bank said.